[August 6, 2013] As an entertainment powerhouse, the Barbie® brand has been bringing fans of all ages engaging content for decades. Now, in collaboration with EMS Entertainment, Barbie will bring fans a new opportunity to sing and dance with the introduction of an all-new musical, Barbie™ LIVE! Barbie LIVE! is an engaging production featuring contemporary music with empowering lyrics, energetic choreography and a modern storyline that will appeal to fans of all ages. Barbie LIVE! will make its debut this September in Singapore at the renowned Marina Bay Sands and will travel Asia through 2014.

EMS Entertainment, leading global creator of high-quality interactive exhibitions, family entertainment and live stage productions, received the global touring rights to Barbie Live! from Mattel in 2012 and has been working for the past 18 months to bring this vision to reality.

“Together with Mattel we have put an incredibly talented team together which created an unforgettable show for Barbie fans around the world,” says Christoph Rahofer, president and CEO of EMS Entertainment. “Barbie LIVE! will give fans the opportunity to engage with the Barbie brand while spending time with their families and friends making memories that will last beyond the stage.”

From captivating and glamorous costumes, to spectacular lighting and set designs, Barbie LIVE! will deliver fans a one-of-a-kind production experience featuring the world’s favorite doll – Barbie!

“Barbie LIVE! will delight generations of Barbie fans and will leave the audience feeling entertained and inspired,” said Lori Pantel, Vice President, Barbie Global Marketing. “EMS Entertainment has brought together an experienced, industry-leading creative team and brilliant cast to bring this fantastic story to life in a fun and magical way.”

With a talented cast of 19 singers and dancers, dazzling costumes, energetic songs and awe-inspiring sets, Barbie LIVE! is a must-see for musical fans of all ages.

Don’t miss your chance to meet Barbie and friends in real life at Barbie Live! The show will be held from 19 – 22 September at Impact Exhibition Hall 2, Muang Thong Thani. Ticket prices are 900/ 1,200/ 1,500 and 2,000 Baht. Tickets are on sale from 20 July at all ThaiTicketMajor outlets. For more information, please call 0-2262-3838 or log on to www.thaiticketmajor.com and www.facebook.com/bectero for the latest updates on this event.

This is another quality production from BEC-Tero Entertainment

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